Notes from the field.

Channel & Partner Ecosystem

B2B Partner Expectations: What Small Companies Need From Large Vendors

Key takeaways Why small companies seek B2B partnerships with larger vendors Small companies do not partner with large vendors out…

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Internationalization

Indirect Sales Model for SaaS: Why Partnerships Make International Scale Possible

Key takeaways What Is the Indirect Sales Model for SaaS? The indirect sales model for SaaS means selling your product…

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Channel & Partner Ecosystem

Partner Economics in B2B SaaS: Why Revenue Sharing Is Only the Start

Key takeaways Understanding partner economics in B2B SaaS from the partner’s perspective The starting point for any channel strategy is…

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Channel & Partner Ecosystem

Partner Enablement for SaaS: A Good Product Is Never Enough

Key takeaways Why partner enablement for SaaS fails so often Many SaaS companies assume that a product performing well in…

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Channel & Partner Ecosystem

B2B Partner Program Success: Why Good Intentions Are Not Enough

Key Takeaways What Drives B2B Partner Program Success: Why Companies Launch Partner Programs Selling through partners usually comes up for…

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