Sales & Marketing: Built Around Evidence and Clear Outcomes.
Enno Lückel
I build the commercial infrastructure that turns inconsistent revenue into a predictable, repeatable growth engine.
Meet the person behind this →Who This Is For
Built for leadership at four kinds of companies with specific examples of how we can help.
SaaS Startups & Scale-ups
Product-market fit is proven at home. The question now is Europe, a partner channel, or a commercial structure that has stopped scaling with headcount.
PE-Backed Portfolio
A buy-and-build platform where each acquired company still runs its own pipeline, its own definitions, and its own forecast logic.
Industrial Pioneers
A hardware-native company adding a software or digital services layer, with a sales team that has never sold anything that isn't equipment.
Companies in restructuring
A commercial organization mid-restructuring, where the sales motion needs to be rebuilt or stabilized under real time pressure, not gradually optimized.
Three Ways to Work Together
The engagements sort into three shapes. Which one fits depends on how we can support your growth objective.
Know Before You Commit
A fast, evidence-based read on a specific question, market entry, pipeline health, a new offering, before you commit budget or headcount to it.
Rebuild the Foundation
Shared definitions, governance, and a commercial operating model spanning sales, marketing, and customer success, built to survive past the engagement instead of decaying back into old habits.
Borrow the Seat
CRO-level leadership at a fraction of the cost, with a documented handoff plan for the day you outgrow it.
How This Works
- Fixed scope, wherever possible. Diagnostics and structural engagements are priced and time-boxed upfront, so there is no incentive to stretch the work or inflate the opportunity.
- Evidence over assumption. CRM and marketing pipeline audits, stakeholder interviews, and market research replace generic best-practices decks and gut-feel recommendations.
- A decision or a number, every time. Each engagement ends in something concrete: a go/no-go, a forecast model, a named KPI, not a set of slides that gets filed away.
- No obligation to continue. The diagnostic and the execution are separate. Whether to continue, hire internally, or take it in-house afterward is your call, not a foregone conclusion.
A Few Places to Start
European Market Entry Evaluation for B2B SaaS Companies
Know whether Europe is worth it, and which country to pick, backed by real cost, ROI, and break-even numbers, before you commit budget or headcount.
- A validated go, no, or not-yet decision, not a slide deck
- Real cost, ROI, and break-even numbers for the recommended country
- A faster path to time-to-first-revenue once you commit
Partner Program Design and Rollout for B2B SaaS
Design and launch of a channel program built to survive contact with quota pressure: segmentation, contracts, governance, and a phased launch.
- Ideal Partner Profile, value proposition, contract framework
- Territory rules, deal registration, incentive alignment
- Design, implement, and scale, with a named internal owner at handover
Commercial Operating Model Design for B2B Companies
Aligns sales, marketing, customer success, and product on one funnel, one KPI set, and one governance cadence that actually runs.
- Shared definitions across every commercial function
- KPI framework with a named owner per metric
- Foundational: often the right starting point before other engagements
